NTT INDYCAR SERIES Unveils ‘Defy Everything’ Brand Campaign Ahead of 2021 Season Launch

INDIANAPOLIS (Wednesday, April 7, 2021) – The NTT INDYCAR SERIES unveiled its brand campaign – “Defy Everything” – for the 2021 season that highlights the daring, unapologetic and all-around badass mindset of its elite athletes. “Defy Everything” was created in partnership with Chicago-based agency Schafer Condon Carter (SCC) and appeals to both diehard race fans, […]

Jimmie Johnson Announces IndyCar Partnership with Chip Ganassi

It was a beautiful Tuesday morning, July 28th, 2020. Under a clear blue sky in Speedway, IN, a dream was about to be realized for one of automobile racing’s franchise athletes.  For on this day, everything went off without a hitch as a fire was re-lit towards the dream of competing in what is now […]

INDYCAR, IMS Tap Schafer Condon Carter to Create National Brand Campaigns

IMS Communications INDIANAPOLIS, Thursday, Oct. 10, 2019 – INDYCAR and the Indianapolis Motor Speedway have named Chicago-based Schafer Condon Carter (SCC) as their comprehensive creative agency of record, charged with developing aligned national promotional campaigns surrounding the NTT IndyCar Series and the Indianapolis 500 presented by Gainbridge. SCC, founded in 1989, creates award-winning campaigns and […]

Simon Pagenaud Wins 103rd Indy 500, Sweeps May

Indianapolis, IN – Simon Pagenaud started on the pole and made a pass with one lap to go on Alexander Rossi to claim his first Indy 500 victory, completing his sweep of the May action in Indy Car. Pagenaud led the pack for the first 32 laps before heading to the pits for his first […]

MotoGator Named Official Pit Stop Partner of INDYCAR, IMS

INDIANAPOLIS, Thursday, May 23, 2019 – MotoGator™, an exciting new automotive products brand launching this year during the Indianapolis 500 presented by Gainbridge, has reached a partnership with Hulman Motorsports to become the Official Pit Stop Partner of INDYCAR and the Indianapolis Motor Speedway. As part of the agreement, MotoGator will become the title sponsor […]