Zip Co. Revs Up Its Brand at NASCAR Xfinity Series with New Sponsorship at Sonoma Raceway

Written by Adrian Beecher

Zip Co. has officially taken its place in the fast lane, securing the entitlement sponsorship for the upcoming NASCAR Xfinity Series race at Sonoma Raceway. This major partnership marks Zip Co.’s strategic entry into the automotive sector, further expanding its brand presence in innovative and high-energy industries.

On June 8, Sonoma Raceway will roar into action with the Zip Buy Now, Pay Later 250, showcasing NASCAR’s rising stars. These talented drivers will tackle the demanding 2.52-mile road course, freshly paved to add another layer of challenge to the 156-mile race. The event promises not only high-speed thrills but also a test of skill and endurance that will have racing aficionados on the edge of their seats.

Larry Diamond, U.S. CEO and Co-Founder of Zip, expressed his enthusiasm for the new partnership, stating, “Our collaboration with Speedway Motorsports is a key step in Zip’s growth into the entertainment and automotive industry. Buy now, pay later options are increasingly popular among younger consumers looking for flexibility in their financial transactions, and we’re leading that wave.”

Zip’s decision to sponsor the race aligns with its mission to offer accessible and customer-centric financial solutions. It also reflects the company’s commitment to creating memorable experiences, not just transactions. Sonoma Raceway’s Executive VP and GM, Brian Flynn, also shared his excitement about the partnership, highlighting the mutual benefits of drawing diverse audiences to experience the adrenaline-pumping world of NASCAR.

The Zip Buy Now, Pay Later 250 isn’t just a race; it’s a full-fledged festival of speed and entertainment, designed to create lasting memories for families and fans of all ages. With ticket packages starting at $105 for a full weekend of racing, music, and fun, and individual race day tickets available from $40, the event is poised to be a highlight of the summer sports calendar in Northern California.

This new partnership between Zip Co. and Sonoma Raceway is more than just a sponsorship; it’s a landmark initiative for both entities as they drive towards future growth and greater fan engagement in the thrilling arena of NASCAR racing.

For more information on the race and to purchase tickets, visit or call 800-870-7223 [RACE].

About Zip Co:
Founded in Australia in 2013, Zip Co Limited (ASX: ZIP) is a leader in digital financial services, operating in key markets across Australia, New Zealand, and the Americas. Known for its innovative and people-focused financial products, Zip connects millions of customers with thousands of merchants worldwide, promoting responsible lending and financial empowerment.

Sonoma Raceway at a Glance:
Nestled in the rolling hills of Sonoma County, California, Sonoma Raceway is a premier motorsports complex, featuring a challenging 12-turn road course and a vibrant racing calendar. Since its inception in 1968, the raceway has become a cornerstone of NASCAR road course racing and a hub for motorsports enthusiasts year-round.

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